Recently, Forbes Media has announced that it will buy True/Slant, a website launched a year ago offering an innovative platform for journalists and advertisers. It also said that in addition to acquiring the media startup, True/Slant founder Lewis Dvorkin, a former executive editor of Forbes magazine, will be rejoining the company as chief product officer from June 1.
Dvorkin will be charged with re-architecting the Forbes.com website; redesigning the magazine; and will assume responsibility for all editorial product across Forbes. His 35 years of media experience includes stints at Internet portal AOL, Newsweek, The New York Times and The Wall Street Journal. According to Forbes, is the ideal leader for Forbes editorial vision and products at this stage. Financial terms of the acquisition were not disclosed.
True/Slant showcases the work of more than 300 freelance contributors and also allows marketers to publish their own clearly labeled material. Dvorkin, in a blog post, said the site had 1.5 million unique visitors in May.
According to Dvorkin, the news business remains in tremendous turmoil, searching for both credible journalistic experiences and profitable models: High cost, high quality journalism is staring into the face of low cost 'content farming.
The True/Slant team is quite proud that it helped lead the way in producing high quality content in an efficient manner. Now, Forbes is incredibly excited about moving our ideas and passion on to the bigger stage of Forbes.com and all of Forbes Media's other properties.
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