Cricket celebrity MS Dhoni has been dropped from endorsing Aircel’s latest social networking handset INQ. The latest move came after the celebrity cricketer was seen promoting two mobile handsets from two different brands at the same time.Mumbai-based company Maxx Mobile Communications has asked Aircel to pull off the commercial after seeing the controversial advertisement. “We have communicated our stand to Mindscapes Maestros, the agency that manages Dhoni, asking them to discontinue the advertisement which has Dhoni endorsing INQ handset as it breaches category exclusivity in the handsets space,” said Mir K Rasool, marketing head, Maxx mobile.
Aircel is promoting the social networking handset INQ in partnership with the UK-based social networking handset maker INQ Mobile. “MS Dhoni is our brand ambassador for Aircel. Therefore, he endorses all products and services for Aircel. However, when we were informed by MS Dhoni’s agent that he is endorsing Maxx for IPL, keeping the sensitivity.
Aircel is promoting the social networking handset INQ in partnership with the UK-based social networking handset maker INQ Mobile. “MS Dhoni is our brand ambassador for Aircel. Therefore, he endorses all products and services for Aircel. However, when we were informed by MS Dhoni’s agent that he is endorsing Maxx for IPL, keeping the sensitivity.
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