The Kansai Nerolac Paints has brought celebrity Shahrukh Khan as their new brand ambassador. The appointment has been made keeping in mind the company's eco-friendly decorative paint solutions for the festive season. This is not the first time the brand will be using a celebrity as brand ambassador as they've previously used Amitabh Bachchan, and Mohanlal too.
Kansai Nerolac in the recent past have increased focused on safer, eco-friendly paints using new technology to produce low VOC (Volatile Organic Compound), lead free paints.
Kansai Nerolac Paints have significantly improved the product offering with a new range of eco-friendly products that have been produced using advanced technology, conforming to highest norms of health and environment safety. At this point we felt the need of an ambassador who reflects this and who could help us effectively communicate this to our consumers. celebraty Shahrukh Khan was a perfect choice for Kansai Nerolac Paints and are extremely happy to have him.”
shahrukh Khan enjoys a mass appeal and is amongst the most popular personalities in the country. Kansai Nerolac Paints planned a nationwide television campaign as well as outdoor and print in select markets across India.
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