Shahrukh Khan as a brand ambassador of Nerolac paints

The Kansai Nerolac Paints has brought celebrity Shahrukh Khan as their new brand ambassador. The appointment has been made keeping in mind the company's eco-friendly decorative paint solutions for the festive season. This is not the first time the brand will be using a celebrity as brand ambassador as they've previously used Amitabh Bachchan, and Mohanlal too.

Kansai Nerolac in the recent past have increased focused on safer, eco-friendly paints using new technology to produce low VOC (Volatile Organic Compound), lead free paints.

Kansai Nerolac Paints have significantly improved the product offering with a new range of eco-friendly products that have been produced using advanced technology, conforming to highest norms of health and environment safety. At this point we felt the need of an ambassador who reflects this and who could help us effectively communicate this to our consumers. celebraty Shahrukh Khan was a perfect choice for Kansai Nerolac Paints and are extremely happy to have him.”
shahrukh Khan enjoys a mass appeal and is amongst the most popular personalities in the country. Kansai Nerolac Paints planned a nationwide television campaign as well as outdoor and print in select markets across India.

Dhoni tops in celebrity endorsements

Indian cricket captain Mahendra Singh Dhoni has topped the chart for celebrity endorsements on Brands the first six months of this year, leaving behind not only Shahrukh Khan and Sachin Tendulkar , but also the gorgeous ladies of the silver screen.

During the January to June period, while Dhoni endorsed brands for 24 companies on TV, Shahrukh and Sachin were seen promoting the products of 16 and 15 firms, respectively, according to the Adex survey of TAM Media Research.

Interestingly, Dhoni also left behind many Bollywood actresses, who enjoyed a combined 45 per cent share of the total celebrity endorsements on TV between January and June.Kareena Kapoor, Sonam Kapoor, Kajol and Aishwarya Rai Bachchan were some of the most popular Bollywood beauties, who were seen frequently endorsing products in TV advertisements.According to the survey, Bollywood actors and sports persons accounted for 42 per cent and 10 per cent, respectively, of the total celebrity advertisements on TV.During the period, Dhoni appeared for a host of brands, including Reebok, Aircel, Godrej and TVS.In July, he had signed a Rs 210 crore deal with Rhiti Sports Management and Mindscapes to manage his long list of endorsements and brand associations for two years.The deal, the richest in Indian cricket history, surpassed batting superstar Sachin Tendulkar's estimated Rs 180 crore, three-year contract with sports management firm Iconix in 2006.As per the Adex survey, the top five categories endorsed the most by celebrities included aerated soft drinks, cellular phone services, toilet soaps and shampoos.