UK are more likely to follow brands in social media

Internet users in the UK are more likely to follow brands in social media than they are to follow celebrities. A study of over 1,000 internet users (by the IAB, Opinion Matters and RMM) found that whilst only 13.4% of users follow celebrities, more than one in five (20.3%) follow brands. Brands are, therefore more than 50% more popular than celebrities in social media. This is good news for brands and shows the benefits they can get of using social media and using it well. But it also reinforces the importance for all brands of getting a social media strategy in place.

The research also showed than more than one in eight UK consumers have given feedback to a brand or organisation in social media. That is more than half of those who say they are following a brand in the first place and shows that, when consumers are following brands in social media, they are also likely to interact with it.

Another way to ‘interact’ with a brand in social media is not to follow it or to give it feedback directly, but to complain about it in a public arena. The survey found that 7.7% of UK consumers had done just this and in 40% of cases brands had responded rapidly to these complaints and comments. Getting your social media monitoring in place is important for brands as it helps you to find and, if appropriate, respond to mentions and such complaints. The research also shows the benefit of brands monitoring and responding like this – almost four out of every five (77.8%) people who were contacted by a brand were left with a positive feeling about the brand.

So consumers are more likely to follow a brand than a celebrity. Of those who follow a brand, more than half will interact with it and give it feedback. Consumers are also complaining about brands and organisations through social media, and those who receive a response from the brand through the same medium and highly likely to leave with a positive feeling about that brand.

In an environment where we know that most people will happily consume, and be influenced by, discussions and comments. The number of UK consumers actively discussing and feeding back on brands in social media is relatively high, and underlines how critical it is for all brands and organisations to address how they are using social media and to make sure they are using it in a way that makes sense for them, and adds value to them as well as to their audience.

bollywood news amisha patel

Bollywood actress Amisha Patel, who was in the news recently for signing Rajdhani Express opposite Leander Paes, has developed cold feet and dumped the film; she has no interest in acting in it anymore supposedly because it has many bold scenes in it.

Apparently, the actress was not at all comfortable with doing some very crucial scenes in the film, as they were explicitly bold.

Most importantly, she was required to play a flirtatious woman, who would do just about anything for money. So, the role was too brash for Amisha's comfort.

Added to this, were a few steamy lovemaking scenes with Tennis star Leander Paes, which Amisha was apparently not at ease with. Hence, the actress has now walked out of the project.

Our source said, "The film has many love making scenes including a bold one with Paes. Amisha has to show a lot of skin and her character is also unapologetic for all that she does in the film. Amisha also had lines with bold language.

Her look in the film was designed in a manner to make her look forthright and vulgar, which Amisha was not happy about. So, when the director Ashok Kohli narrated the script to her she knew she was not cut out for it.

Amisha spoke to the director, who understood her point of view and agreed to let her go."

When contacted, Amisha Patel said, "No, I am not doing the film anymore."

The ball is clearly in Leander's court; he will have to work his charms on a brand new actress now.